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Having a stand manager is also a good idea, be sure
that there is always someone manning the stand who
can answer questions quickly and confidently. (Always
think the next customer could be worth Millions to
your company)
Do’s
Brief you staff pre show on offers, new developments, and company basics
Set them goals and give them specific roles pre show.
Dress appropriately for the event
Stand up when manning the stand and look interested
Take a look around the exhibition to see what your competitors are doing
Don’t forget to book a place to stay if the show is over a few
days. As many hotels will be booked out if large exhibitions are taking
place (often a few months in advance is a good idea).
Don’ts
If you don’t want to be there, don’t let it show
Sit down and gossip about the weekends events in front of potential
customers
Leave the stand unattended
Leave expensive items lying around, wallets, mobile phones etc. (items
are highly likely to go missing at exhibitions) |
